Bring the Energy! Brand Ambassadors – Rose Bowl Parade Activation (Pasadena, CA)
--RepBetter--
$34/hour + $50/day parking stipend | Temporary, On-Site | Jan 1–3, 2026
Start the new year surrounded by color, energy, and community spirit!
We’re bringing a large-scale activation to life at the Rose Bowl Parade, and we’re looking for experienced, reliable, and outgoing Brand Ambassadors to help create an unforgettable experience for thousands of attendees.
Following the parade, the float will be taken apart and reconstructed for a three-day public showcase where over 70,000 guests will explore interactive zones celebrating teamwork and small-business collaboration. If you love engaging with people, keeping the energy high, and working as part of a tight-knit team, this is your moment to shine.
Event Schedule
- Paid Training: 1 hour during the week of December 15, 2025 (virtual or in-person TBD) paid at $20/hr
- Thursday, Jan 1, 2026: 10:00 AM – 5:00 PM
- Friday, Jan 2, 2026: 8:00 AM – 5:00 PM
- Saturday, Jan 3, 2026: 8:00 AM – 4:00 PM
What You’ll Do
• Represent the brand with energy, warmth, and professionalism
• Engage guests across three interactive experience zones:
• Community Message Wall: Encourage visitors to share positive messages and signatures
• Photo Experience: Guide guests through a fun themed photo booth and help manage lines
• Giveaway Station: Hand out branded items while keeping the area organized and inviting
• Keep event energy high, ensuring every guest interaction reflects enthusiasm and teamwork
• Collaborate with fellow ambassadors, vendors, and brand representatives to deliver a seamless experience
• Arrive on time each day, ready to work and contribute to a positive team environment
What We’re Looking For
• Proven track record of reliability (professional references will be verified)
• Previous experience in brand ambassadorship, experiential events, or large-scale activations
• Excellent communication and interpersonal skills; confident engaging with large crowds
• Dependable, punctual, and collaborative under pressure
• Comfortable standing and moving for extended periods (reasonable accommodations available)
• Must be 18+ and authorized to work in the U.S.
• Full availability required for all event dates
Uniform
• Provided: Event-branded T-shirt (fresh one issued each day)
• You Provide: Clean, neutral tennis shoes and neat jeans (no rips, holes, or distressing)
Why You’ll Love This Role
• Be part of an iconic Southern California event with national visibility
• Celebrate teamwork, creativity, and connection in action
• Gain exposure to large-scale experiential marketing in a fast-paced, fun environment
• Demonstrate your reliability and professionalism for future Havas Street opportunities nationwide