Location: Austin Market (must be local)
Employment Type: W2 • At‑Will • Temporary Full-Time • Fixed-Term
Dates of Employment: ASAP – January 8, 2027
Note: Role may be extended at the direction of the client.
Role Overview
The Field Marketing Associate (FMA) represents our client’s internationally recognized beer portfolio across an assigned territory of approximately 60–80 on-premise accounts in the greater Austin market.
This role is entirely in‑market and field‑based, requiring frequent in‑person account calls and on‑site execution. This is not a virtual or remote position.
The FMA is marketing‑forward with a strong sales mindset, driving sampling, trial, brand visibility, and consumer pull to complement the local sales team’s market push. The FMA will leverage key relationships, local insights, and customized planning to increase brand presence and contribute to measurable sales growth for priority brands.
Key Responsibilities
Client & Account Relationship Management
- Serve as the primary client representative within assigned on‑premise accounts, building, nurturing, and growing mutually beneficial relationships
- Conduct regular in‑market account calls to support new and existing distribution
- Partner closely with the client’s Sales Specialist and local sales team to align on priorities, distribution goals, and execution standards
Brand Activation & Consumer Engagement
- Schedule and execute on‑premise sampling events aligned with peak traffic periods
- Deliver best‑in‑class consumer engagement, tailoring national brand strategies to local market nuances.
- Increase brand presence through POS placement, visibility tools, merchandise, and menu features.
Team & Talent Collaboration
- Proactively identify, recommend, and help recruit high-caliber talent to support current and future market programs.
Tracking, Reporting & Insights
- Track and report all activity within assigned accounts, including samplings, consumer reach, competitive observations, and operational insights.
- Evaluate performance data to inform strategy and support the client’s market growth plan, including volume-driving and new distribution opportunities.
Work Schedule Expectations
Due to the nature of on‑premise accounts and consumer traffic patterns, working hours will vary. Flexibility is essential, as sampling events and account needs are tied to high‑foot‑traffic periods in bars and restaurants.
Compensation & Benefits
Compensation:
- Weekly-paid base salary for the first three months (up to $1,200/week)
- After three months: eligibility for a quarterly performance-based bonus, contingent on positive performance assessment
- Potential end of year bonus based on sales volume performance
Benefits:
- Company-provided laptop and cell phone
- Monthly internet stipend
- Mileage reimbursement at the IRS rate
- Paid time off
- Eligibility to participate in company medical and 401(k) plan
- Travel:
- Potential for in person training depending on date of hire and other factors; location would be Dallas or Austin with all travel expenses reimbursed.
Key Success Measures
First 6 Months (Initial Evaluation Period):
Success will be measured through:
- Number of account visits
- Samplings executed
- Total consumers sampled
- POS and visibility placements
- Successful completion of admin expectations
- Features & Programs sold-in and supported with promotional items
Beyond 6 Months:
- Sales volume performance within assigned account universe
- Quality of program execution
- Adherence to brand standards and compliance requirements
These remain ongoing indicators of success throughout the program.
Role Structure & Employment Context
- While the FMA will receive a client-provided laptop, cell phone, email address, and systems access for the duration of employment, this position is employed by Havas Street, not the client.
- All employer responsibilities—including compensation, benefits, HR, performance management, and assignment of deliverables—remain solely under Havas Street.
- The FMS role is distinct from the client’s Sales Specialists, Market Managers, and Regional Marketing though it requires strong collaboration with all these stakeholders.
Ideal Candidate Profile
Required Qualifications
- Valid driver’s license and reliable vehicle with a clean driving record
- (Motor Vehicle Check required upon acceptance of the role)
- Ability to meet physical requirements of the role, including lifting up to 30 lbs and standing for extended periods (6+ hours/day), with or without reasonable accommodation
- Willingness to work non-traditional hours aligned with peak on-premise traffic (evenings, nights, weekends, holidays)
- Intermediate technical skills; experience with:
- Microsoft 365 (Outlook, Teams, Excel)
- Creative tools (PowerPoint)
- CRM systems (VIP iDig is a plus)
- 3+ years of experience in the adult beverage on-premise space, such as:
- Distributor or supplier-side sales (strongest preference)
- Marketing or brand advocacy for bev alc brand
- Key decision-maker in an account (GM, buyer, bar manager)
- Agency sampling experience (preferred when paired with one of the above